This toy is a stuffie combination of Goldilocks and the Three Bears from around 1980. It is reversible: one side is a brown bear with blue eyes and a blue and white apron on and inside the apron is a little brown bear. On the reverse side is Goldilocks wearing a blue bonnet and dress which has a pattern all over it with lace trim around the neck. The bonnet ties with a yellow ribbon.
This reversible toy could be found as a Butterick pattern number 4149 which allowed one to create their own.